Alfred Street (University of Auckland Store)
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The Voice Catchers : How Marketers Listen in to Exploit Your Feelings Your Privacy and Your Wallet
Hardback Edition: 1
Your voice as biometric data, and how marketers are using it to manipulate you
Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples' exact locations could be tracked by those devices. We now take both for granted. Even just a decade ago the idea that individuals' voices could be used to identify and draw inferences about them as they shopped or interacted with retailers seemed like something out of a science fiction novel. Yet a new business sector is emerging to do exactly that.
Pages : 344
Publisher : Yale University Press
Publication date : 2021-07-13
Subjects: Non-fiction, Published in the USA, Business / Law, Management, Marketing, Sales & Marketing Management