Alfred Street (University of Auckland Store)
Are you sure you want to delete this address?
The Psychology Of Attitudes And Attitude Change
Paperback Edition: 3
In this Third Edition, the authors continue to explore the scientific methods that are used to better understand attitudes and how they change, and it is now updated to reflect the flurry of research activity in this dynamic subject over the past few years. The
book helps students grasp the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, and an appreciation of the scientific challenges that lay ahead. Even more international in scope - with research drawn from many countries New research in areas such as hypocrisy, persuasion, matching and evaluative conditioning Research highlights illustrating interesting and important case studies and their findings Key terms and a glossary to help students get up to speed with terminology Online resources including multiple choice questions, journal articles and flashcards for students, and PowerPoint slides and essay questions for lecturers at http://study.sagepub.com/maiohaddock.
...
more
Key features:
Pages : 400
Publisher : Sage Publications
Publication date : 2018-11-10
Subjects: Non-fiction, Published in the UK, Social Sciences, Psychology, The Self, Ego, Identity, Personality