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The Everything War : Amazon's Ruthless Quest To Own The World And Remake Corporate Power
Alfred Street (University of Auckland Store)
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The Everything War : Amazon's Ruthless Quest To Own The World And Remake Corporate Power
Paperback Edition: 1
From veteran Amazon reporter for the Wall Street Journal, The Everything War is a searing expos of Amazon's endless strategic greed, from destroying competition to remaking corporate power, in pursuit of total domination, by any means necessary.
For over twenty years, Amazon was the quintessential American success story, whilst its "customer obsession" approach made it indelibly attractive to consumers across the globe. But the company was not benevolent; it operated in ways that ensured it stayed on top, coming to dominate over a dozen industries beyond retail, growing voraciously by abusing data, exploiting partners, copying competitors, and avoiding taxesleveraging its power to extract whatever it could, at any cost and without much scrutiny. Until now.
With unparalleled access, and having interviewed hundreds of people from Amazon executives to competitors to small businesses who rely on its marketplace to survive - Dana Mattioli exposes how Amazon was driven by a competitive edge to dominate every industry it entered, bulldozed all who stood in its way, reshaped the retail landscape, transformed how Wall Street evaluates companies, and altered the very nature of the global economy.
In 2023, the Federal Trade Commission filed a monopoly lawsuit against Amazon in what may become one of the largest antitrust cases in the 21st century. As Amazon's supremacy is finally challenged, The Everything War is the definitive, inside story of how it grew into one of the most powerful and feared companies in the world - and why this is the most consequential business story of our times.
Pages : 416
Publisher : Penguin Books
Publication date : 2024-04-23
Subjects: Non-fiction, Published in the UK, Consumerism, Ethical Issues: Scientific & Technological Developments, Material Culture