Alfred Street (University of Auckland Store)
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Technology Entrepreneurship : Bringing Innovation to the Marketplace
Paperback Edition: 2
This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialised field of technopreneurship. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product.
This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.
Pages : 445
Publisher : Red Globe Press
Publication date : 2020-12-09
Subjects: Non-fiction, Business / Law, Science And Technology, Management, Entrepreneurship