Alfred Street (University of Auckland Store)
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Strategic Writing For Ux
Paperback Edition: 1
When you depend on users to perform specific actions like buying tickets, playing a game, or riding public transit well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll
learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
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UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.
Publisher : O'Reilly
Publication date : 2019-07-05
Subjects: Non-fiction, Science And Technology, Computing And IT, Human-computer Interaction, Operating Systems