Alfred Street (University of Auckland Store)
Are you sure you want to delete this address?
Services Marketing : Integrating Customer Focus Across The Firm
Paperback Edition: 8
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
Publisher : McGraw-Hill
Publication date : 2023-01-19
Subjects: Non-fiction, Published in Australia, Sales & Marketing Management