Alfred Street (University of Auckland Store)
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Principles of Marketing for a Digital Age
Paperback Edition: 2
This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.
The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behaviour. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.
Pages : 496
Publisher : Sage Publications
Publication date : 2023-02-13
Subjects: Non-fiction, Business / Law, Marketing