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Pretty Modern : Beauty Sex And Plastic Surgery In Brazil
Paperback Edition: 1
Drawing on conversations with maids and their elite mistresses, divorced housewives, black celebrities, and favela residents aspiring to be fashion models, he analyses what sexual desirability means and does for women in different social positions. Edmonds argues that beauty is a distinct realm of modern experience that does not simply reflect other inequalities. It mimics the ambiguous emancipatory potential of capital, challenging traditional hierarchies while luring consumers into a sexual culture that reduces the body to the brute biological criteria of attractiveness.
Richly illustrated with colour photographs, Pretty Modern offers a fresh theoretical perspective on the significance of female beauty in consumer capitalism.
Pages : 297
Publisher : Duke University Press
Publication date : 2011-01
Subjects: Non-fiction, Humanities, Social Sciences, Anthropology/archaeology, Sociology, Cultural Studies