Alfred Street (University of Auckland Store)
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Origin Of Brands
Paperback Edition: 1/2006
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet.
Publisher : Harper Collins
Publication date : 2005-11-18
Subjects: Non-fiction, Business / Law, Medicine, Health And Personal Development