Alfred Street (University of Auckland Store)
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Next Evolution Of Marketing Connect With Your Customers By Marketing With Meaning
Hardback Edition: 1
The next big step in the evolution of bestselling marketing concepts! This groundbreaking new book takes the reader beyond relationship marketing and permission marketing and into the realm of the next big thing--meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer
intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase. Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.
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Featured in the September 2009 Business Books newsletter.
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