Alfred Street (University of Auckland Store)
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My Life In Advertising And Scientific Advertising
Paperback Edition: 1
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Pages : 336
Publisher : McGraw-Hill
Publication date : 1996-01-11
Subjects: Non-fiction, Business / Law, Lifestyle, Sport And Leisure