Alfred Street (University of Auckland Store)
Are you sure you want to delete this address?
Marketing Strategy For Creative And Cultural Industries
Paperback Edition: 1
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and
cultural industries.
...
more
With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
Featured in the February 2016 Business Books newsletter
To receive this newsletter regularly please email us with your name and contact details.
Pages : 246
Publisher : Routledge
Publication date : 2016-02
Subjects: Non-fiction, Art/design/film, Business / Law