Alfred Street (University of Auckland Store)
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Marketing Strategy And Competitive Positioning
Paperback Edition: 7
Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace.
Pages : 604
Publisher : Pearson Education
Publication date : 2020-01-16
Subjects: Non-fiction, Business / Law, Marketing