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Marketing Research : Global Edition
Paperback Edition: 9
A conceptual approach and introduction to the field of marketing research
Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.
Pages : 528
Publisher : Pearson Education
Publication date : 2019-09-06
Subjects: Institute, Non-fiction, Business / Law, Marketing, Market Research, AUT, Semester 1 - 2024, City Campus, Business, Economics and Law, Business, MKTG601 - Marketing Research