Alfred Street (University of Auckland Store)
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Marketing : Print And Interactive E-text
Mixed Media Product Edition: 6
Designed for first-year students, Elliott's Marketing, 6th Edition offers students the perfect mix of marketing theory, strategy and practice. This concise yet comprehensive title contains an abundance of real-world insights, explanatory diagrams and practical examples to clarify foundational marketing concepts.
Students using Marketing, 6th Edition will gain understanding and the requisite tools to practically apply their knowledge and skills throughout their careers.