Alfred Street (University of Auckland Store)
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Managing Your Internet And Intranet Services : The Information And Library Professional's Guide To Strategy
Paperback Edition: 2
Developing an effective website is important for any organisation. While the web designer must create a visually appealing navigable site, the information manager must determine what information is relevant and useful to the end-user. The fully revised and updated edition of this successful book is
a guide to developing a website strategy, defining objectives for your website, and gaining an understanding of how to publish information on the web.
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Since the publication of the first edition the skills required to achieve these aims have become more complex. There is a wider range of authoring software, and browsers have made users expect more sophisticated sites. Information professionals are finding it necessary to acquire a greater depth of technical skills or a greater understanding of what they wish web designers to do. The contribution of information professionals is now actively sought by web designers, particularly information-related skills such as metadata and content management, usability, and an understanding of search engines. As well as emphasizing the importance of these major developments, the new edition also covers the many new published standards available. The new edition covers such key areas as information architecture, content management, portals, weblogs, outsourcing and reputation management.
Written specifically for the library and information professional, this book explores internet, intranet and information management needs across a wide range of sectors, and presents some 'shining examples' of good practice.
Pages : 256
Publication date : 2004-01-14
Publisher : Facet Publishing
Subjects: Non-fiction, Reference, Science And Technology, Library & Information Sciences, Computing And IT, IT, Internet & Electronic Resources In Libraries, Library, Archive & Information Management, Computer Networking & Communications, Internet Guides & Online Services