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M : Advertising
Paperback Edition: 3
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organisations, and to consider which they
might one day play themselves.P>Featured in the Augustbusiness Newsletter.
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Pages : 459
Publisher : McGraw-Hill
Publication date : 2017-02-20
Subjects: Non-fiction, Business / Law