Alfred Street (University of Auckland Store)
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Introducing Media Studies A Graphic Guide
Paperback Edition: 2
Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed
and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion.
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Featured in the August 2010 Cool for Schools
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Pages : 176
Publisher : Icon Books
Publication date : 2010-07
Subjects: Non-fiction, Art/design/film