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International Business Strategy : Rethinking The Foundationsof Global Corporate Success
Alfred Street (University of Auckland Store)
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International Business Strategy : Rethinking The Foundationsof Global Corporate Success
Paperback Edition: 3
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs).
Publisher : Cambridge University Press
Publication date : 2021
Subjects: Non-fiction, Published in the UK, Business / Law, International Business, Management, Business Strategy, Management & Management Techniques