Alfred Street (University of Auckland Store)
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Exploring Innovation
Paperback Edition: 3
This third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages studnets to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going procaess, by exploring saome of the biggest developments in innovation. Lively discussions of key concepts are provided through numerous case studies on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature: a greater emphasis on what innovation involves; a new chapter on value capture; expanded coverage on services and process innovations; two new chapters covering global and green trends in innovation; eight new major case studies and more than 40 new mini cases including Twitter, Angry Birds, Netflix, Google and Toyota.
Pages : 337
Publisher : McGraw-Hill
Publication date : 2015-03-01
Subjects: Institute, Non-fiction, Business / Law, Management, Business Innovation, AUT, Semester 2 - 2023, City Campus, Business, Economics and Law, Business, INTB708 - Innovation and Technology Strategy