Alfred Street (University of Auckland Store)
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Events Management : An Introduction
Paperback Edition: 3
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need to succeed in the events industry.
It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events. This new edition has been updated to include:
Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.
Pages : 490
Publisher : Routledge
Publication date : 2023-01-31
Subjects: Non-fiction, Business / Law, Tourism, Events Management Industries