Alfred Street (University of Auckland Store)
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Entrepreneurship : Theory Process Practice
Mixed Media Product Edition: 5
Entrepreneurship: Theory/Process/Practice focuses on Asia-Pacific entrepreneurial development with an overarching commitment to environmental and sustainable entrepreneurial practice as well as social and ethical responsibility. Its strong theoretical framework is coupled with an emphasis on the experiential, through a wealth of scenarios, case studies, feedback questionnaires and business plans. This edition has an emphasis on lean entrepreneurship and the business model canvas, which promotes experiential practice aligning with the online material.
Featured in the October 2018 Business newsletter.
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Pages : 594
Publisher : Cengage Learning
Publication date : 2018-11-07
Subjects: Institute, Non-fiction, Business / Law, Management, Entrepreneurship, AUT, Semester 1 - 2024, City Campus, Business, Economics and Law, Business, ENTR501 - Introduction to Entrepreneurship and Innovation