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Entrepreneurship And Small Business : 4th Asia Pacific Edition
Paperback Edition: 4
Now in its 4th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose.
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Starting and running your own enterprise is one the most rewarding -- and challenging -- journeys
towards developing a business career. This text provides students with the theoretical and practical knowledge required to successfully own and manage a new, small or growing business venture. Entrepreneurship and Small Business : 4th Asia-Pacific Edition edition is abundant with insightful real world case studies and opportunities for experiential learning. It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong; providing students with a genuinely international perspective. The text includes a bolstered section on family business start-ups and integrated coverage of the impact of sustainability and social media. Yet again, the author team have brought to life what successful small business owners actually do, not just what they think or the theoretical concepts behind their strategy. Featured in the Jan / Feb 2014 Business Books newsletter.To receive this newsletter regularly please email us with your name and contact details.
Pages : 497
Publisher : John Wiley & Sons, Ltd
Publication date : 2013-12-03
Subjects: Institute, Non-fiction, Business / Law, Management, Entrepreneurship, AUT, Semester 2 - 2023, City Campus, Business, Economics and Law, Business, MGMT602 - Small and Medium Enterprise Management