Alfred Street (University of Auckland Store)
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Decoding The Irrational Consumer : How To Run Commission Andinterpret Consumer Neuroscience Research
Paperback Edition: 1
Darren Bridger works as a consultant to marketers, advising on using and analysing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the consumer neuroscience industry, co-founding both the world's first full-service agency, Neuroco, and the first agency dedicated to serving the public relations industry, MindLab International, then joining the world's largest agency, Neurofocus, as its second employee outside of the US.
Featured in the September 2015 Business Books newsletter
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