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Corporate Communication : A Guide To Theory And Practice
Paperback Edition: 7
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been fully updated to include:*
changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams
* the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media such as TikTok
* the increasing focus on sustainability and the United Nations' Sustainable Development Goals (SDGs);
societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communicationNew case studies include Black Lives Matter (Starbucks);
surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).
This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Publisher : Sage Publications
Publication date : 2023-10-23
Subjects: Non-fiction, Published in the UK, Business / Law, Business Communication, Economics, Management, Public Relations, Management & Management Techniques