Alfred Street (University of Auckland Store)
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Consumer Behaviour Applications In Marketing
Paperback Edition: 4
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
The fourth edition maintains a strong focus on research, particularly quantitative methods, helping higher-level students develop analytical and evidence-based thinking for success in scholarly and industry-based marketing research. The textbook contains new examples, exercises and research findings, along with recent advancements in the digital environment.
Pages : 376
Publisher : Sage Publications
Publication date : 2021-12-01
Subjects: Non-fiction, Published in the UK, Business / Law, Social Sciences, Sociology, Consumerism