Alfred Street (University of Auckland Store)
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Communication Organisation And Innovation
Paperback Edition: 3
Effective communication is at the heart of any successful human endeavour. The third edition of the highly successful Communication: Organisation and Innovation shows how innovative methods of communication teaching and learning can benefit and strengthen all organisations, especially in today's fast-changing business world. Control (organisation) and change (innovation) are two concepts that are inherent in the notion of communication. Communication is an innovative, dynamic, ever-changing, risk-taking and adaptive process that generates new relationships, new growth and new ways of thinking.
Key topics and their effect on communication that are addressed in this latest edition include:
- Social media
- Global recession
- International and crosscultural communication in New Zealand and globally
- Ethics, sustainability and accountability
Suitable for NZDipBus 560 and Professional Communication courses.
Sandra Barnett is President of the New Zealand Communication Association and teaches communication at Manukau Institute of Technology.
Susan O'Rourke is with the School of Communication Studies at Auckland University of Technology.
Featured in the August 2011 Business newsletter.
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Featured in the 5 December 2011 New Zealand newsletter.
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Pages : 394
Publisher : Pearson Education
Publication date : 2011-09
Subjects: Non-fiction, Published in Australia, Business / Law, Business Communication