Alfred Street (University of Auckland Store)
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Branded Culture : Being The Best Imaginable
Paperback Edition: 1
Creating brands and cultures that win in a world where the old rules are dear than a fish-stick. Branded Culture is a serious book about creating exceptional marketing and cultural change within the context of today's turbulent environment. But don't expect it to be served up as the intellectual equivalent of Kidney and Lentil Soup. This is a roller-coaster of hilarious stories and unexpected observations. Each of the stories conveys an easy-to-digest and compellingly effective message about one of the seven must-have attributes of marketing and organisational success. As well as setting up the framework for achieving remarkable results, the author goes a step further, serving a generous side order of practical tools and techniques that you can lift off tomorrow to start to change performance. It doesn't matter whether you're running a small business that serves a local community, or a multinational giant, if you want to better understand marketing and how to grow your business, this book will guide you on that journey. Branded Culture is essential reading to decode the new rules of building brands and branded cultures in a social-media-obsessed world.
Featured in the 29 October 2019 New Zealand newsletter.
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Publisher : Imagination Press Limited
Publication date : 2019
Subjects: Non-fiction, Published in New Zealand, New Zealand, NZ Sociology