Alfred Street (University of Auckland Store)
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Brand Warfare
Paperback Edition: 1/2002
The author explains why "brand" must come before any other business consideration. He illustrates the rules for building and sustaining a good brand and company no matter what the industry, using innovations in distribution, advertising and product mix.
Pages : 240
Publisher : McGraw-Hill
Subjects: Non-fiction, Business / Law, Medicine, Health And Personal Development