Alfred Street (University of Auckland Store)
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Black Gold : Power Money And The Team That Reshaped Rugby
Paperback Edition: 1
From the battle between Nike and Adidas for ownership of the black jersey to the newly minted deal with Silicon Valley private equity group Silver Lake, Black Gold reveals how the lure of monetising the brand has impacted the performance of the players and coaches. What sacrifices are being made to increase profit? And is the golden goose at risk of being overcooked?
Black Gold is a gripping, revealing book about the inner workings of the All Blacks, the balance of power and what lies ahead for the world's best-known rugby team.
Pages : 320
Publisher : Harper Collins
Publication date : 2023-08-02
Subjects: Non-fiction, Published in New Zealand, New Zealand, NZ Sport & Outdoor Recreation, Rugby Football