Alfred Street (University of Auckland Store)
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Applied Business Research : Qualitative And Quantitative Methods
Paperback Edition: 1
Introducing students with little or no background in applied research to a deeper understanding of the philosophies that underlie the methods researchers use, this book focuses on applied research as a service to a client with a problem that research can solve. It contains examples
of Australian and New Zealand research projects.
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Pages : 486
Publisher : Wiley
Publication date : 2001-08-20
Subjects: Non-fiction, Business / Law, Management, Research & Development Management