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Amazon : Understanding A Global Communication Giant
Paperback Edition: 1
Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon's multiple influences on politics, economics, and culture.
Pages : 84
Publisher : Routledge
Publication date : 2022-08-01
Subjects: Non-fiction, Business / Law, Management, Marketing, E-commerce: Business Aspects, Media, Information & Communication Industries, Sales & Marketing Management