Alfred Street (University of Auckland Store)
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50 Management Ideas You Really Need To Know
Hardback Edition: 1
The fourth title in the "Quercus Ideas You Really Need to Know" series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates),
explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
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