Understanding Digital Marketing : A Complete Guide to Engagi ng Customers and Implementing Successful Digital Campaigns

SKU: 9781789666014
$101.00
  • Author:
    RYAN Damian
  • ISBN:
    9781789666014
  • Publication Date:
    November 2020
  • Edition:
    5
  • Pages:
    448
  • Binding:
    Paperback
  • Publisher:
    Kogan Page
  • Country of Publication:
Understanding Digital Marketing : A Complete Guide to Engagi ng Customers and Implementing Successful Digital Campaigns
Understanding Digital Marketing : A Complete Guide to Engagi ng Customers and Implementing Successful Digital Campaigns

Understanding Digital Marketing : A Complete Guide to Engagi ng Customers and Implementing Successful Digital Campaigns

SKU: 9781789666014
$101.00
  • Author:
    RYAN Damian
  • ISBN:
    9781789666014
  • Publication Date:
    November 2020
  • Edition:
    5
  • Pages:
    448
  • Binding:
    Paperback
  • Publisher:
    Kogan Page
  • Country of Publication:

Description

This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

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  • This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

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