Think Like a Designer, Don-t Act Like One

Think Like A Designer, Don't Act Like One... gives you 75 inspiring, educational and sometimes hilarious insights in the adventurous minds of the designer. It is certainly worth reading it because the insights, among others, gives every professional tools to apply in their own innovation processes. You also might learn from the inimitable reasons the designers have to get to their creations or just enjoy the explainations about designs around us, even the ones that are often perceived as a failure (eg the Fiat MuItipla).

The author harvested not only from his own experience but also listened to what famous designers and architects have to say about the design profession. It is a book about the mentality of people that create product which continuously have a big impact on our daily lives. But please remember: even a designer is only human.