The Economics of Sports Broadcasting

With advances in cable, digital and online technology in recent years we have seen unprecedented changes to the regulations, demand for and value of sports broadcasting. Ever-greater budgets and sponsorship deals continue to raise the stakes. It is the broadcasting machine that has been the force behind the expansion in value of the sports industry, and understanding the economics of sports broadcasting is now central to understanding today's sporting world. Designed as a student textbook, this is an accessible yet thorough assessment of all aspects of the economics of sports broadcasting, and fills a need for a focused study of this increasingly important subject. Topics covered include: an overview of historical and modern sports broadcasting; an introduction to the key agents in sports broadcasting, from the viewers to the sponsors; the regulations governing televised sport; questions of ownership, trade and commodity in sport; and, demand, value, and the future of sports broadcasting.