Successful Event Management : A Practical Handbook

SKU: 9781473759114
Regular price $174.95
Unit price
per
  • Author:
    PARRY Bryn / SHONE Anton
  • ISBN:
    9781473759114
  • Publication Date:
    January 2019
  • Edition:
    5
  • Pages:
    314
  • Binding:
    Paperback
  • Publisher:
    Cengage Learning
  • Country of Publication:
    United Kingdom
Successful Event Management : A Practical Handbook
Successful Event Management : A Practical Handbook

Successful Event Management : A Practical Handbook

SKU: 9781473759114
Regular price $174.95
Unit price
per
  • Author:
    PARRY Bryn / SHONE Anton
  • ISBN:
    9781473759114
  • Publication Date:
    January 2019
  • Edition:
    5
  • Pages:
    314
  • Binding:
    Paperback
  • Publisher:
    Cengage Learning
  • Country of Publication:
    United Kingdom

Description

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organising and running of events. It is presented in two engaging parts; Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business, and Part 2 focuses on aspects of event organisation including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies.

The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.

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  • Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organising and running of events. It is presented in two engaging parts; Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business, and Part 2 focuses on aspects of event organisation including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies.

    The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organising and running of events. It is presented in two engaging parts; Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business, and Part 2 focuses on aspects of event organisation including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies.

The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.