Sport Culture and Advertising Identities Commodities and the Politics of Representation
SKU: 9780415339919
Regular price
$329.00
- Unit price
- / per
-
Author:JACKSON / ANDREWS
-
ISBN:9780415339919
-
Publication Date:0/00/2004
-
Edition:1
-
Pages:288
-
Binding:Hardback
-
Publisher:Routledge
-
Country of Publication:
Sport Culture and Advertising Identities Commodities and the Politics of Representation
SKU: 9780415339919
Regular price
$329.00
- Unit price
- / per
-
Author:JACKSON / ANDREWS
-
ISBN:9780415339919
-
Publication Date:0/00/2004
-
Edition:1
-
Pages:288
-
Binding:Hardback
-
Publisher:Routledge
-
Country of Publication:
Description
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
Quantity selected exceeds current stock
Shipping calculated at checkout.
Adding product to your cart
You may also like
You may also like
You may also like
-
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
-
-
Author: JACKSON / ANDREWSISBN: 9780415339919Publication Date: 0/00/2004Edition: 1Pages: 288Binding: HardbackPublisher: RoutledgeCountry of Publication:
Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.-
Author: JACKSON / ANDREWSISBN: 9780415339919Publication Date: 0/00/2004Edition: 1Pages: 288Binding: HardbackPublisher: RoutledgeCountry of Publication:
-
Recommended products
By joining the ubiq Community you consent to receiving messages from us. We'll do our best not to pester you too often!