Social Media Marketing
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Author:TUTEN Tracy
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ISBN:9781529731989
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Publication Date:January 2021
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Edition:4
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Pages:488
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Binding:Paperback
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Publisher:Sage Publications
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Country of Publication:


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As we source items from around the globe, a back-order can take anywhere from 5 days to several weeks to arrive, depending on the title.
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Social Media Marketing
- Unit price
- / per
-
Author:TUTEN Tracy
-
ISBN:9781529731989
-
Publication Date:January 2021
-
Edition:4
-
Pages:488
-
Binding:Paperback
-
Publisher:Sage Publications
-
Country of Publication:
Description
Winner of the TAA 2017 Textbook Excellence Award
The market leading and award winning text on social media marketing has been fully updated for this fourth edition.
With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
A must-have text for those studying social media marketing.
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A Back Order button means that we don’t have the book in stock at our store. It may already be on order – or we can order it for you from a publisher or distributor at no additional cost.
As we source items from around the globe, a back-order can take anywhere from 5 days to several weeks to arrive, depending on the title.
To check how long this might take, you’re welcome to contact us and we can provide an ETA or any other information you need. We recommend checking the timeframe before committing to an online order.
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Winner of the TAA 2017 Textbook Excellence Award
The market leading and award winning text on social media marketing has been fully updated for this fourth edition.
With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
A must-have text for those studying social media marketing.
-
-
Author: TUTEN TracyISBN: 9781529731989Publication Date: January 2021Edition: 4Pages: 488Binding: PaperbackPublisher: Sage PublicationsCountry of Publication:
Winner of the TAA 2017 Textbook Excellence Award
The market leading and award winning text on social media marketing has been fully updated for this fourth edition.
With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
A must-have text for those studying social media marketing.
-
Author: TUTEN TracyISBN: 9781529731989Publication Date: January 2021Edition: 4Pages: 488Binding: PaperbackPublisher: Sage PublicationsCountry of Publication:
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