Services Marketing : Integrating Customer Focus Across the Firm
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Services Marketing : Integrating Customer Focus Across the Firm
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Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
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Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
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Author: ZEITHAMI Valarie / BITNER Mary Jo / GREMLERISBN: 9781266287152Publication Date: January 2023Edition: 8Pages:Binding: PaperbackPublisher: McGraw-HillCountry of Publication:
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
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Author: ZEITHAMI Valarie / BITNER Mary Jo / GREMLERISBN: 9781266287152Publication Date: January 2023Edition: 8Pages:Binding: PaperbackPublisher: McGraw-HillCountry of Publication:
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