Scenic Playground : The Story Behind Mountain Tourism in New Zealand

A beautifully illustrated book that traces New Zealand's love affair with their mountains through the history of mountain tourism and its promotion.

Drawing on a treasure trove of publicity material, ephemera, photography and memorabilia, this lavish book explores the ways in which New Zealand has projected an image of iteslf as a nation of mountain-lovers and a palce for mountain-lovers to visit. It explores our evolving relationship with the mountains, and their centrality top our sense of identity and belonging. From the team begind the very successful Selling the Dream: Promoting Prosperity; Marcus King; Mauri Ora and Hand-Coloured.

Featured in the 3 December 2018 New Zealand newsletter.
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