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Principles of Marketing for a Digital Age

SKU: 9781529779790
$180.99
  • Author:
    TUTEN Tracy
  • ISBN:
    9781529779790
  • Publication Date:
    February 2023
  • Edition:
    2
  • Pages:
    496
  • Binding:
    Paperback
  • Publisher:
    Sage Publications
  • Country of Publication:
Principles of Marketing for a Digital Age
Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age

SKU: 9781529779790
$180.99
  • Author:
    TUTEN Tracy
  • ISBN:
    9781529779790
  • Publication Date:
    February 2023
  • Edition:
    2
  • Pages:
    496
  • Binding:
    Paperback
  • Publisher:
    Sage Publications
  • Country of Publication:

Description

This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.

The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behaviour. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.

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  • This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.

    The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behaviour. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.

This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age.

The new second edition retains a strong focus on digital and social media marketing, and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behaviour. Greater emphasis has been placed on sustainability, diversity and inclusion, providing you with the skills you will need to become an ethical and socially-minded marketer.

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