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Marketing Strategy and Competitive Positioning

SKU: 9781292725017
$125.99
  • Author:
    Graham Hooley / Nigel Piercy / Nicoulaud
  • ISBN:
    9781292725017
  • Publication Date:
    January 2020
  • Edition:
    8
  • Pages:
    604
  • Binding:
    Paperback
  • Publisher:
    Pearson Education
  • Country of Publication:
    United Kingdom
Marketing Strategy and Competitive Positioning
Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning

SKU: 9781292725017
$125.99
  • Author:
    Graham Hooley / Nigel Piercy / Nicoulaud
  • ISBN:
    9781292725017
  • Publication Date:
    January 2020
  • Edition:
    8
  • Pages:
    604
  • Binding:
    Paperback
  • Publisher:
    Pearson Education
  • Country of Publication:
    United Kingdom

Description

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace.

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  • Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace.

Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace.

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