Marketing Management
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Author:MARSHALL Greg / JOHNSTON Mark
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ISBN:9781260598230
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Publication Date:January 2022
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Edition:4
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Pages:
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Binding:Hardback
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Publisher:McGraw-Hill
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Country of Publication:


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Marketing Management
- Unit price
- / per
-
Author:MARSHALL Greg / JOHNSTON Mark
-
ISBN:9781260598230
-
Publication Date:January 2022
-
Edition:4
-
Pages:
-
Binding:Hardback
-
Publisher:McGraw-Hill
-
Country of Publication:
Description
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is practiced in successful organisations today.
The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new TRACED Act, influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside manyothers!
Additionally, 25 new key terms have been added based on the rapid changes occurring to ensurecurrency.
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A Back Order button means that we don’t have the book in stock at our store. It may already be on order – or we can order it for you from a publisher or distributor at no additional cost.
As we source items from around the globe, a back-order can take anywhere from 5 days to several weeks to arrive, depending on the title.
To check how long this might take, you’re welcome to contact us and we can provide an ETA or any other information you need. We recommend checking the timeframe before committing to an online order.
You may also like
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Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is practiced in successful organisations today.
The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new TRACED Act, influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside manyothers!
Additionally, 25 new key terms have been added based on the rapid changes occurring to ensurecurrency.
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Author: MARSHALL Greg / JOHNSTON MarkISBN: 9781260598230Publication Date: January 2022Edition: 4Pages:Binding: HardbackPublisher: McGraw-HillCountry of Publication:
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is practiced in successful organisations today.
The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new TRACED Act, influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside manyothers!
Additionally, 25 new key terms have been added based on the rapid changes occurring to ensurecurrency.
-
Author: MARSHALL Greg / JOHNSTON MarkISBN: 9781260598230Publication Date: January 2022Edition: 4Pages:Binding: HardbackPublisher: McGraw-HillCountry of Publication:
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