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International Business Strategy : Rethinking the Foundations of Global Corporate Success

SKU: 9781108738378
$99.95
  • Author:
    VERBEKE Alain / LEE I H Ian
  • ISBN:
    9781108738378
  • Publication Date:
    January 2021
  • Edition:
    3
  • Pages:
    675
  • Binding:
    Paperback
  • Publisher:
    Cambridge University Press
  • Country of Publication:
    United Kingdom
International Business Strategy : Rethinking the Foundations of Global Corporate Success
International Business Strategy : Rethinking the Foundations of Global Corporate Success

International Business Strategy : Rethinking the Foundations of Global Corporate Success

SKU: 9781108738378
$99.95
  • Author:
    VERBEKE Alain / LEE I H Ian
  • ISBN:
    9781108738378
  • Publication Date:
    January 2021
  • Edition:
    3
  • Pages:
    675
  • Binding:
    Paperback
  • Publisher:
    Cambridge University Press
  • Country of Publication:
    United Kingdom

Description

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs).

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  • Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs).

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs).

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