Intercultural Business Communication : Oxford Handbooks for Language Teachers
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Author:GIBSON Robert
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ISBN:9780194421805
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Publication Date:August 2002
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Pages:128
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Binding:
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Publisher:Oxford University Press
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Country of Publication:
Intercultural Business Communication : Oxford Handbooks for Language Teachers
-
Author:GIBSON Robert
-
ISBN:9780194421805
-
Publication Date:August 2002
-
Pages:128
-
Binding:
-
Publisher:Oxford University Press
-
Country of Publication:
Description
Why does communication between people from different cultures sometimes go wrong? Can we teach business people to anticipate and overcome these problems?
In this book, Robert Gibson addresses these questions. He analyses the main features of intercultural communication and looks at ways of helping prepare business people to function and communicate effectively while working in new, unfamiliar cultures.
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Why does communication between people from different cultures sometimes go wrong? Can we teach business people to anticipate and overcome these problems?
In this book, Robert Gibson addresses these questions. He analyses the main features of intercultural communication and looks at ways of helping prepare business people to function and communicate effectively while working in new, unfamiliar cultures.