Click here to shop ACG Textbooks & Stationery

Integrated Marketing Communication : A Balanced Approach

SKU: 9780195596717
$148.99
  • Author:
    WINCHESTER Maxwell / LING Peter / STOCCHI
  • ISBN:
    9780195596717
  • Publication Date:
    April 2019
  • Edition:
    1
  • Pages:
  • Binding:
    Paperback
  • Publisher:
    Oxford University Press
  • Country of Publication:
    United Kingdom
Integrated Marketing Communication : A Balanced Approach
Integrated Marketing Communication : A Balanced Approach

Integrated Marketing Communication : A Balanced Approach

SKU: 9780195596717
$148.99
  • Author:
    WINCHESTER Maxwell / LING Peter / STOCCHI
  • ISBN:
    9780195596717
  • Publication Date:
    April 2019
  • Edition:
    1
  • Pages:
  • Binding:
    Paperback
  • Publisher:
    Oxford University Press
  • Country of Publication:
    United Kingdom

Description

Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account, and illustrating its real-world application with relevant industry examples.

Featured in the June 2019 Business newsletter.
To receive this newsletter regularly please email us with your name and contact details.
(0 in cart)
Shipping calculated at checkout.
This is a Sample Product Title
Was $200.00 Now $100.00

You may also like

  • Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account, and illustrating its real-world application with relevant industry examples.

    Featured in the June 2019 Business newsletter.
    To receive this newsletter regularly please email us with your name and contact details.

Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account, and illustrating its real-world application with relevant industry examples.

Featured in the June 2019 Business newsletter.
To receive this newsletter regularly please email us with your name and contact details.
Track My Order Frequently Asked Questions ACG Parents Shop Textbooks