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Integrated Marketing Communication : A Balanced Approach

SKU: 9780195596717
$148.99
  • Author:
    Maxwell Winchester / Peter Ling / Stocchi
  • ISBN:
    9780195596717
  • Publication Date:
    April 2019
  • Edition:
    1
  • Pages:
  • Binding:
    Paperback
  • Publisher:
    Oxford University Press
  • Country of Publication:
    United Kingdom
Integrated Marketing Communication : A Balanced Approach
Integrated Marketing Communication : A Balanced Approach

Integrated Marketing Communication : A Balanced Approach

SKU: 9780195596717
$148.99
  • Author:
    Maxwell Winchester / Peter Ling / Stocchi
  • ISBN:
    9780195596717
  • Publication Date:
    April 2019
  • Edition:
    1
  • Pages:
  • Binding:
    Paperback
  • Publisher:
    Oxford University Press
  • Country of Publication:
    United Kingdom

Description

Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account, and illustrating its real-world application with relevant industry examples.

Featured in the June 2019 Business newsletter.
To receive this newsletter regularly please email us with your name and contact details.
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  • Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account, and illustrating its real-world application with relevant industry examples.

    Featured in the June 2019 Business newsletter.
    To receive this newsletter regularly please email us with your name and contact details.

Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account, and illustrating its real-world application with relevant industry examples.

Featured in the June 2019 Business newsletter.
To receive this newsletter regularly please email us with your name and contact details.
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