Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilisation by both travellers and service providers and explores future digital marketing and social media research trends.

• Explores the most effective digital marketing strategies and campaigns
• Investigates the current status of digital marketing and social media utilisation by both travellers and service providers
• Provides a view to the future of future digital marketing and social media research trends

Part of the Advances in Tourism Marketing Series - a series of cutting-edge research-informed edited books that introduce the reader to a range of contemporary marketing phenomena in the domain of travel and tourism.