Corporate Communication : A Guide to Theory and Practice

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been fully updated to include:*

• changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams
•  the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration of popular newer social media such as TikTok
•  the increasing focus on sustainability and the United Nations' Sustainable Development Goals (SDGs);
• societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
• New case studies include Black Lives Matter (Starbucks);
• surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).

This textbook is essential reading for communication courses including: corporate communication; organisational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.