Contemporary Issues in Marketing : Principles and Practice
SKU: 9781526478887
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Author:GBADAMOSI Ayantunji
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ISBN:9781526478887
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Publication Date:January 2019
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Pages:480
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Binding:Paperback
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Publisher:Sage Publications
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Country of Publication:
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As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory